Project description
ReMiDi – Regional Micro-Logistics for Direct Marketers
Agricultural businesses that sell directly to consumers face major structural hurdles in rural areas. Although demand for regional food products is growing, the journey from farm to customer is often complex, expensive and uncoordinated. Each business organises its own deliveries, delivery routes overlap, goods are transported in small quantities and much capacity remains unused.
At the same time, small farms are rarely integrated into uniform data or logistics systems. The requirements of large trading partners in terms of hygiene, traceability and empties return are difficult to meet. A lack of interfaces and technical standards hinders cooperation and prevents regional products from reaching the market efficiently.
This is where the ‘ReMiDi – Regional Micro-Logistics for Direct Marketers’ project comes in. The aim is to develop a digital template as the basis for a modular platform that connects trade and logistics for direct marketers. This will create the first system that takes into account both the needs of small businesses and the requirements of large customers.
To this end, the logistical and product-specific data of the participating businesses are first collected and standardised. GPS tracking enables an analysis of transport routes and potential for joint journeys. On this basis, digital interfaces, templates and tools are developed that are specifically tailored to small businesses: easy to use, transparent and compatible with existing requirements in the retail sector.
At the same time, important processes such as empties return, hygiene standards and traceability are integrated directly into the digital solution. The result is a user-friendly demonstrator that shows how regional products can be efficiently and cooperatively bundled, transported and marketed in the future.
The added value is not only economic: bundled transport reduces mileage, emissions are reduced and regional supply chains become more sustainable. Guidelines, recommendations for action, workshops and public relations work ensure that the knowledge is widely put into practice. In this way, ReMiDi lays the foundation for sustainable regional micro-logistics in rural areas of Schleswig-Holstein and shows how digitalisation can strengthen regional value creation.